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International Business Management

Updated: Apr 29

2024 Pre-College Summer Course | International Business Management

2024 Pre-College Summer Course|International Business Management





Are you interested in:

✔️ Experience authentic classes at the University of California, Berkeley's Haas School of Business or the University of Pennsylvania's Wharton School

✔️ Go beyond the high school curriculum, learn business academic knowledge, and challenge yourself

✔️ Learn business research, identify problems, and propose solutions to analyze real-world business challenges

✔️ Perform a SWOT analysis, develop a strategic plan, and gain a competitive advantage in a fiercely competitive market.

✔️ Skills to learn conceptualization, analytical, and communication abilities

✔️ Global perspective: Focus on international business development and cultural diversity


You will experience:

Guided by renowned research scholar Professor Paul Tiffany from one of the top 10 universities in the United States

Learning together with 8-12 classmates and 1 professional teaching assistant

A professional course spanning 15 days

A complete 40-hour instructional course

Explore over 7 case studies


Covering 9 key topics:

1/ Introduction to business management

2/ Cross-border business strategy

3/ Foreign market entry strategy

4/ Supply chain management

5/ Marketing

6/ Case studies in social media marketing.

7/ National culture and cross-border strategies

8/ Organizational leadership

9/ Business behavior of cross-border companies


While the creation of the research paper is the basic learning point of this course, students will approach the assignment through a focus on business management. Professor Tiffany will deliver a series of lectures about the fundamentals of international business, and students will engage in a number of “case studies” of actual firms that are competing in the global marketplace.


—— You will achieve ——

Learn how to formulate hypotheses and use business strategies for research, not only in case studies in class but also in your real-life applications!

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A short business research paper is written following American university standards. Writing is not the purpose, but rather to teach you how to prepare standard academic business research and write a proper written business report.

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It is possible to obtain a personalized recommendation letter from the professor, which can be very helpful if your goal is to apply to overseas universities!

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Upon completion of the course, a course completion certificate can be obtained.



About Professor Paul Tiffany



Prof. Paul Tiffany

- UC Berkeley -

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Paul Tiffany is a renowned professor of management, whose research and contributions mainly focus on the areas of strategy, innovation, management, and entrepreneurship.


| Academic Achievements |

Professor Tiffany holds degrees from Harvard Business School and Stanford Graduate School of Business, and a Ph.D. from the University of California, Berkeley. His research focuses on strategy and innovation management, and he has published numerous academic papers and articles in the field of business. Professor Tiffany's research has had significant impacts on both the business industry and academia.


| Research Achievements |

Professor Tiffany has been honored with the Anvil Award, which is awarded annually to outstanding professors in the graduate program at the Wharton School of Business, as well as the Lindback Award for Distinguished Teaching at the University of Pennsylvania. He was also awarded the Cheit Award for Outstanding Teaching as a professor in the executive MBA program at the University of California, Berkeley.


| Author Achievements |

Professor Tiffany is the author of several business management books, including "Principles of Economics," "Innovation and Networks," and "Writing and Evaluating Business Plans." His book "The One-Page Business Plan" has been translated into multiple languages and has been reprinted multiple times, with the latest version released in March 2022. The book has won the "Best Business Book of the Year" award and is widely used in business schools and corporate training programs. It has been translated into multiple languages and distributed in 25 countries.


| Achievements as an Entrepreneur and Consultant |

Professor Tiffany has founded multiple companies, including a management consulting firm. He also serves as a consultant and board member for multiple companies, providing strategy and management consulting to several well-known enterprises.






—— More Information ——

Course Date:

2024/07/01~07/19

Course Schedule:

Week 1 & 2: Monday to Friday, 9 AM - 12 PM

Week 3: Monday to Friday, 9 AM - 11 AM







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