2026 Pre-college summer course | Business Management

2026 Pre-College Summer Course｜UC Berkeley｜Strategic Business Management |

• Experience courses from UC Berkeley’s Haas School of Business or the Wharton School at the University of Pennsylvania.

• Go beyond the high school curriculum and master advanced business concepts to prepare for a rapidly evolving world.

• Academic Writing Mastery: Acquaint students with fundamental requirements for composing a research paper that meets US university standards.

• Strategic Insight: Study the strategic management of business with a specific focus on international and cross-border firms.

• Scientific Methodology: Train students to begin the research process by formulating a "hypothesis" and validating it through the "scientific method".

• Critical AI Integration: Discuss the integration of Artificial Intelligence (AI) into the curriculum to ensure it assists rather than compromises independent critical reasoning.

• 15 days of intensive, professional learning guided personally by professors from top-tier business schools, designed to build your knowledge base and unlock your potential.

• Collaborate with 6–12 high-achieving peers in a focused environment.

• 40 hours of high-value, intensive coursework that bridges theory and practice.

• Receive one-on-one guidance to produce a unique individual capstone project.

1. Introduction to Business Management

2. Creating Business Strategies

3. Cross-Border Business Strategies

4. Foreign Market Entry Strategies

5. Supply Chain Management

6. Social Media Marketing Case Studies

7. National Culture and Cross-Border Strategies

8. Organizational Leadership

9. How AI influences business nowadays

In this Business Management Pre-College Program, writing a business research paper is a core focus. Students will apply their knowledge of business management to complete this task. Professor Tiffany will deliver a series of foundational courses on international business and provide personalized guidance. Students will also analyze real case studies of companies competing in global markets.

❝ Learn how to formulate hypotheses and apply business strategies to research, not only for classroom case studies but also for practical business scenarios. ❞

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❝ Complete a short business research paper meeting U.S. university standards. The goal is to master drafting professional academic business reports with polished writing.❞

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❝Receive a certificate of completion upon finishing the course. ❞

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❝ Gain the opportunity for a personalized recommendation letter from Professor Tiffany, a valuable asset for overseas university applications!❞

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❝ Participating in group research helps develop the teamwork and communication skills necessary for success in today’s business world.❞

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— About Professor Paul Tiffany —

Prof. Stephen Lind

- USC Marshall School of Business -

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Paul Tiffany is a renowned management professor specializing in strategy, innovation, management, and entrepreneurship.

| Academic Achievements |

• Holds degrees from Harvard Business School and Stanford Graduate School of Business, with a Ph.D. from UC Berkeley.

• Research focuses on strategy and innovation management, with numerous impactful publications in the business field that influence both academia and industry.

| Awards and Honors |

• Recipient of the Anvil Award for Outstanding Professor at Wharton School.

• Honored with the Lindback Award for Distinguished Teaching at the University of Pennsylvania.

• Awarded the Cheit Award for Outstanding Teaching in UC Berkeley’s Executive MBA Program.

| Authorial Accomplishments |

• Authored several management books, including Principles of Economics, Innovation and Networks, and Writing and Evaluating Business Plans.

• His book Business Plans For Dummies has been translated into multiple languages, reprinted worldwide, and awarded “Best Business Book of the Year.”

  
  

| Entrepreneur and Consultant |

• Founded multiple companies, including a management consulting firm.

• Serves as a consultant and board member for numerous organizations, providing strategic and managerial advice to prominent companies.

—— Course Schedule ——

2025/07/01~07/17 (Morning session)

7/1~4 (Wed~Sat) 9 AM - 12 PM

7/6~11(Mon~Sat) 9 AM - 12 PM

7/13~17(Mon~Fri) 9 AM - 11 AM 2025/07/01~07/17(Afternoon session)

7/1~4 (Wed~Sat) 1:30 PM - 4:30 PM

7/6~11(Mon~Sat) 1:30 PM - 4:30 PM

7/13~17(Mon~Fri) 1:30 PM - 3:30 PM