2026 Pre-college summer course | Business Management

2026 Pre-College Summer Course｜USC Marshall School of Business｜Business Management｜Using AI and Navigating The Future of Work |

• Examine how AI is reshaping business operations and the future of work while experiencing the academic life of a business management undergraduate.

• Prepare for future majors in Business, Management, or related fields.

• Discover the application models of AI in business decision-making and strategic communication.

• Master the skills of Human-Computer Interaction (HCI) and Generative AI.

• 15 days of intensive, professional learning guided personally by professors from top-tier business schools, designed to build your knowledge base and unlock your potential.

• Collaborate with 6–12 high-achieving peers in a focused environment.

• 40 hours of high-value, intensive coursework that bridges theory and practice.

• Receive one-on-one guidance to produce a unique individual capstone project.

Gain a comprehensive understanding of the core dimensions of AI in business management, including:

• Introduction to AI in Business and the Future of Work

• Understanding AI Technologies: Machine Learning and Generative Systems

• Human–AI Interaction and Prompt Engineering

• Generative AI for Communication and Content Creation

• AI for Data Insight and Decision Support

• Automation, Workflows, and Smart Tools

• Ethics, Responsibility, and Social Impact of AI

• College, Careers, and Work in an AI-Enabled World

This course explores the transformative power of Artificial Intelligence in business and the professional landscape. Students will acquire foundational knowledge of AI technologies, including Machine Learning and Generative Systems, while mastering Prompt Engineering to interact effectively with AI. The curriculum covers AI applications in communication, data-driven decision-making, automation, and ethical dilemmas, ensuring students are fully prepared for success in an AI-driven future.

❝ Deep Dive: Practical AI Applications in the Business World.❞

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❝ Generative AI: Mastering Communication & Content Creation.❞

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❝Data Intelligence: Empowering Insights and Decision Support. ❞

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❝ Future-Ready: Bridging the Gap to Advanced Business & AI Studies. ❞

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❝ Personalized Project: Showcasing Your Unique Research Outcomes.❞

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❝ Official Certification: Earn Your Prestigious Course Certificate. ❞

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❝ Elite Endorsement: Opportunity for a Personalized Recommendation Letter.❞

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— About Professor Stephen Lind —

Prof. Stephen Lind

- USC Marshall School of Business -

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Stephen Lind teaches a variety of courses in business communication, focused on strategic messaging, technology, speaking, and writing.

| Academic Achievements |

Before joining USC, Dr. Lind was hired to build the business communication initiative at Washington and Lee University's commerce school. He received his PhD, with distinction, from Clemson's transdisciplinary Rhetorics, Communication, and Information Design program.

| Awards and Honors |

Prof. Lind is an award-winning educator, recognized with the Marshall Teaching Excellence Award for his contributions to the business classroom. He teaches across Marshall programs, from the school's top-ranked undergraduate and graduate programs to high school immersion courses and traveling global programming.

| Authorial Accomplishments |

He is the author of the internationally recognized creator-biography and industry-insights book, “A Charlie Brown Religion.”

| Entrepreneur and Consultant |

Outside of academia, Dr. Lind runs BizComm Ally, a consulting firm that assists businesses with their communication needs. He works with a range of clients, from multinational corporations to local L.A. entrepreneurs. His consulting work includes strategy development, content direction, and offering training workshops that drive business growth.

—— Course Schedule ——

2025/07/01~07/17

7/1~4 (Wed~Sat) 9 AM - 12 PM

7/6~11(Mon~Sat) 9 AM - 12 PM

7/13~17(Mon~Fri) 9 AM - 11 AM